How to Jumpstart a Stale San Diego Listing

Not all San Diego home sales are due to a family wanting an upgrade or even a downgrade.  For example, there are situations where San Diego sellers are pressed for time. Those San Diego sellers moving for work or even someone selling to stop themselves from going into foreclosure will want to sell fast.  

If your San Diego house has been on the market for months with no home offers it can be a stressful time for sellers.  But if you find yourself in this situation, you must understand what the problems are and work to correct them.

Check the Competition

The other San Diego houses that are for sale factor into who wants to see the house.  While deciding what homes to look at many buyers will go for the one that has attractive pictures and looks most up to date.  San Diego sellers should understand that unless the buyer is looking for a DIY project to take on, they are looking for a home that is move in ready.  

So sellers who have not received any offers should take the time to research the local San Diego market. If your house does not measure up to the comparable homes in the San Diego neighborhood it may be time for some updates.

Adjust Your Pricing

San Diego sellers thinking their home is much more valuable than it is happens to be far more common than you might think. But that does stop sellers who think that they know the value of their home from being surprised when no one is making offers. 

This is why San Diego sellers need to keep one simple rule in mind at all times: San Diego buyers dictate the actual price of the home, not the sellers. That is, buyers determine how much they will pay for a house and an owner must price their home accordingly.  No buyer is going to pay an inflated price if there is a comparable home just down the street for a lower price.

Consider the Timing

As we said from the outset, some San Diego sellers need to make a sale ASAP. Whether they need to get rid of the house right away to move or pay off their mortgage, they don’t necessarily have a choice as to when they can list.  

But this also means that if it is not a good time to sell and the owner does not have to beat a deadline, it may be better to take the house off the San Diego market.  After taking this step, sellers can place the home back onto the market when there is more demand.

And if there is a deadline on when the home needs to be sold,  it could be time to lower the price drastically. When other small price drops are not generating the attention needed to close a sale, an owner may need to take it up a notch.  

When taking this strategy, the most important thing is to avoid going lower than what is left on the mortgage.  So San Diego sellers should be sure the final price is enough to cover what is still owed on the house.  

There is no need for San Diego sellers to allow a house to sit on the market for months at a time with no activity.  If there are no buyers interested, the homeowner should look at the quality of the house. With many interested buyers but few actual home offers, sellers may need to evaluate the price.  

No matter the problem the sellers must be an active participant in the sale process. Understand what the roadblocks are and determine how you can avoid them.